In 2017, WeChat users sent more than 600 million emojis per day, and it has shown an increasing trend in recent years. According to the “China Internet Development Report 2018”, the usage rate of WeChat reached 87.3%, which was one of the most widely used social platforms in China. These emojis, which map the expressions and actions of users, are rapidly being used in social media. Since then, emojis have evolved from icons to the current graphic information expressions. In 1982, Professor Scott Farman used the ASCII code “:-)” to represent a smile, which was the first emoji with a specific meaning online. KeywordsĮmoji communication and usage psychology social media factor analysis 1. Notably, the influence of fuzziness on the psychology of emoji usage has described the critical role of the essential attributes of emojis, which complemented the neglect of the fuzziness of emoji in previous studies, which might provide a direction for the design of emojis. The internal factors included information, efficiency, and entertainment, and the external factors included communicativeness, culture, image, fuzziness, and context. The psychology of emoji usage had multi-dimensional characteristics and according to the self-determination theory, it could be divided into internal and external factors. The results showed that gender, age, education, and occupation were important factors affecting the usage and communication of emojis. SPSS 25.0 software was applied to conduct exploratory factor analysis on relevant data to explore and summarize several dimensions of WeChat users’ emoji communication and usage psychology. Data were collected utilizing semi-structured interviews and questionnaires. This study took the users of WeChat (the most widely used instant messaging app in China) as the research object. The purpose of this study was to investigate and summarize the multi-dimensional factors that affect the communication and usage of emojis and to elucidate the influence of the essential attributes of emojis on their use. Currently, the research on the psychology of emoji usage is mostly from the perspective of users, while neglecting the essential attributes of emojis. This is an open access article distributed under the conditions of the Creative Commons by Attribution License, which permits unrestricted use, distribution, and reproduction in any medium or format, provided the original work is correctly cited.Īs an indispensable active atmosphere and meaningful emotional expression in social media, emojis describe the emotions of users in specific situations in a funny, humorous, euphemistic, and implicit form and attract users to use them consciously or unconsciously with their quick and convenient features. An Empirical Study on the Communication and Usage Psychology of Emoji in Wechat. Recommended citation: Liu H, Gao B, Wang X. Received: J| Accepted: Septem| Published: October 17, 2022 Special Issue: Neuropsychology and Information Technology Jiangxi Publishing & Media Group CO., LTD., Nanchang 300013, China Performing Arts and Culture, The Catholic University of Korea, Bucheon, 14662, Korea Han Liu 1,2, Biao Gao 1,3,*, Xingxing Wang 1Ĭollege of Art, Jiangxi University of Finance and Economics, Nanchang 300013, China Authors should present their results in as much detail as possible, as reviewers are encouraged to emphasize scientific rigor and reproducibility. Although the OBM Neurobiology Editorial Board encourages authors to be succinct, there is no restriction on the length of the papers. OBM Neurobiology publishes research articles, technical reports and invited topical reviews. OBM Neurobiology welcomes original contributions that employ a combination of molecular, cellular, systems and behavioral approaches to report novel neuroanatomical, neuropharmacological, neurophysiological and neurobehavioral findings related to the following aspects of the nervous system: Signal Transduction and Neurotransmission Neural Circuits and Systems Neurobiology Nervous System Development and Aging Neurobiology of Nervous System Diseases (e.g., Developmental Brain Disorders Neurodegenerative Disorders). As such, OBM Neurobiology embraces rigorous multidisciplinary investigations into the form and function of neurons and glia that make up the nervous system, either individually or in ensemble, in health or disease. By design, the scope of OBM Neurobiology is broad, so as to reflect the multidisciplinary nature of the field of Neurobiology that interfaces biology with the fundamental and clinical neurosciences. OBM Neurobiology is an international peer-reviewed Open Access journal published quarterly online by LIDSEN Publishing Inc.
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